Less stuff.
Less waste.
We're sceptical of hotel sustainability claims. Here's what we actually do — and what we don't.
100% renewable, because Iceland.
All ASKA properties run on Icelandic grid electricity — which is ~99.9% geothermal and hydro. We don't take credit for that: it's the country's grid, not a procurement decision of ours. We just think it's worth naming.
Heating is geothermal district heating, which again is the default in Reykjavík. Hot water is effectively the same system. We pay for it; it's cheap; it's clean.
Choices we actually made.
- No single-use toiletries. Full-size refillable dispensers in every shower, from a local supplier.
- Linen change on request. We don't change sheets and towels daily unless you ask. On a 3-night stay that saves roughly 30 kg of hot-water-and-detergent load per room.
- Kettle + reusables. Tea, coffee, and filtered water in the room. No minibar, no plastic bottles.
- LED everywhere. Predictable, yes. Still worth doing.
Carbon-neutral, carbon-offset, or net-zero.
We don't buy offsets. We don't claim we've erased our emissions. Most of the hospitality industry's offset programmes are not measurable, not additional, and not worth marketing around.
What we track instead: kWh per room-night, water per room-night, and kg of waste per room-night. Those numbers are on our operations dashboard and we publish them annually. The 2025 report lands in January.