A platform for
operators who ship.
ASKA is what happened when we got tired of stitching together seven SaaS products to run a small hotel. We built the stack. Now we run properties on it — and we're opening it to partners.
The full stack, under one roof.
- IBE + direct bookings on aska.com with the member-rate engine, locked-rate conversion teaser, and no commission to OTAs on repeat stays.
- Smart entry — keypad locks, PIN-code generation, and guest-facing delivery via email and WhatsApp. No app download for guests.
- 24/7 WhatsApp support out of our Reykjavík ops centre. Your guests get a human reply in minutes.
- Apaleo PMS wired end-to-end: availability, rates, bookings, invoices, services. We integrate with your channel manager and payment gateway.
- Analytics — occupancy, revenue, channel mix, pickup pace, KPI reports to Slack daily. The same tools we use on our own portfolio.
Three models.
White-label
Run your property on the ASKA stack, under your own brand. You keep the guest relationship; we provide the software + the support rail.
ASKA-branded
Bring your property under the ASKA brand. Shared inventory, shared loyalty, shared support. We maintain the brand standard — and you get the direct demand.
Acquisition
We buy small, well-located, and mid-market. If you're thinking about selling a boutique property of 20–80 rooms, we'd like to talk early.
Start a conversation.
Email partners@askastays.com with the property name, city, room count, and what you're trying to solve. We reply inside one business day.